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GBS Recruitment Case Study

Refari partnered with GBS Recruitment to redesign and modernise the company’s digital recruitment presence through a scalable careers site and recruitment marketing platform. The project focused on improving usability, strengthening branding consistency, and creating a more engaging online experience for both candidates and employers.

Our Client

GBS Recruitment was established in 1994 and has built a strong reputation for delivering recruitment and employment solutions across Gippsland and South East Victoria.

With branches located in Traralgon, Sale, Drouin, and Melbourne, GBS Recruitment has grown into one of the region’s largest privately owned recruitment agencies, supporting businesses and candidates across multiple industries.Known for its community-focused approach and long-standing client relationships, GBS Recruitment wanted a modern digital platform that better reflected the professionalism, scale, and reputation the business had developed over decades.

The Challenge

GBS Recruitment required a modern recruitment website that better reflected its established reputation, improved candidate experience, strengthened branding consistency, and provided a scalable digital platform capable of supporting future recruitment marketing and business growth initiatives.

Modernising a Long-Established Brand

GBS Recruitment required a modern website that better reflected its long-standing reputation, professional service offering, and strong regional presence while aligning with the expectations of today’s candidates and employers searching for recruitment solutions online.

Improving Brand Consistency

The previous website lacked consistent branding and visual alignment across pages, making it difficult to present a cohesive digital identity that accurately reflected GBS Recruitment’s professionalism, market positioning, and trusted reputation across multiple office locations.

Enhancing Candidate Experience

GBS Recruitment wanted to improve navigation, usability, and mobile responsiveness to create a smoother digital experience for candidates browsing jobs, exploring services, and engaging with the recruitment brand across desktop and mobile devices.

Better Showcasing Recruitment Services

With expertise across multiple industries and employment services, the business needed a clearer website structure that better organised recruitment offerings, improved service presentation, and helped visitors more easily understand the company’s capabilities online.

Supporting Future Recruitment Growth

As the business continued expanding across Gippsland and South East Victoria, GBS Recruitment required a scalable recruitment website platform capable of supporting future content growth, recruitment marketing initiatives, and ongoing digital development.

Creating a More Flexible Website

The existing website provided limited flexibility for managing updates, recruitment content, and future enhancements. GBS Recruitment needed a more adaptable platform that simplified website management while supporting long-term operational and marketing requirements.

GBS Recruitment Website Design

Refari worked closely with the GBS Recruitment team throughout the project to ensure a smooth and collaborative implementation process.The project focused on balancing modern design improvements with the established identity and reputation of the business.

Our Template

Old Website

New GBS Branding

New GBS Website

GBS Recruitment Website Implementation Process

One of the key priorities for the project was ensuring a smooth implementation process with minimal disruption to ongoing recruitment operations. Refari worked closely with the New Venture Recruitment team throughout every stage of the rollout.

#1

Requirement Gathering.

We start with requirement gathering, In this phase we send our template library to the client and then they can choose their favourite design. Along with their favourite template name they also need to provide website branding and copy for the website.

#2

The Website is Ready.

Once we have all the assets, We start designing the website it usually don’t take more than 7 days until client website has lots of pages. Once we have completed the first draft, we send it to client for checking and after some revisions site is ready to go live.

#3

Other Examples

We have a bunch of templates and all of them are very unique in style. Different types of designs will help you to understand what goes with your brand and based on that you can decide upon that.

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Refari Powering Better Recruitment Experiences

Refari provides recruitment agencies with a scalable platform designed to modernise careers sites, improve candidate journeys, and create more engaging recruitment experiences across desktop and mobile devices.

The platform combines recruitment website functionality, content flexibility, and recruitment marketing tools to help agencies improve operational efficiency while building a stronger and more competitive digital recruitment presence.

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